|
Have there ever been cases when you encountered a misunderstanding of your idea on the part of the customer? How long are you willing to “defend” your work? Evgeniy Zingerman: This has not yet happened in the history of the Boys, but in general I think everyone who works in an agency or freelance has gone through this again. Tenders were lost, the client refused to accept the strategy or design. Here it is important to understand the reason and whether something else can be corrected or contact with the client is completely lost.
If both parties understand that the project is not moving Buy Bulk SMS Service forward, it is better to part ways amicably. Dmitry Yatsyna: I don’t really like the word “protect.” At the presentation of ideas, we demonstrate the solutions we have come to and propose them to help the client and his business. If we are not understood, this is our fault and we need to refine the idea or abandon it altogether. Because if the client did not understand it, thousands of his clients will not understand it.

The presentation of ideas should charge the client with creative energy and the strength to create further, make the product better, Make World and Better Place. What trend have we been seeing lately – are companies going for unusual and creative branding or something calmer, more traditional? Does this trend appeal to you? Dmitry Yatsyna: The level of a company’s readiness to experiment is determined by many factors. First of all, the audience with which the company wants to establish relationships, and the internal culture in the company itself.
|
|