Add the new location using the same keywords and device type

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Keyword research is an essential phase of any marketing strategy, but many keyword research tools only give you estimates of search volume at the national level.

To find local volume differences on Semrush, do the following:

Set up a campaign on Location Tracking and choose a specific city to show you the local volume.
Add your target keywords and start tracking
Once your campaign has started, select the Device & Places tab.
Choose "Add new device or location.

Go to the Devices & Places tab.

Check that the volume is set to "local" at the top of the interface.
Sort the table by volume and compare the differences for each keyword. Location Country Email List tracking can take up to a day to collect local volume at the city level, so check your project after a day or two to get accurate data.

If you see a difference in search volume between two cities with similar population levels , you can infer that the city with the higher search volume has a higher demand for your product or service.



For example, if "food delivery near me" has a higher search volume in La Spezia than in Imperia, it can be said that a food delivery website will perform better in La Spezia.

How to discover local competitors
If you run a local service business like a plumber, there may be a different plumbing company that ranks high in the local rankings in every city you analyze.

Open your Location Tracking campaign with multiple localizations
Select the device and location you want to analyze
Go to the Competitor Research tab
Set the volume to "local" at the top of the interface
Make sure to select "Local pack" under the "3-pack Google" drop-down option.