Advertising on Instagram: Formats and Recommendations

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Why advertise on Instagram? With an audience of almost 1 billion people, Instagram ads are a tool that can be very useful for advertising your company. The most important thing is that you know that within those thousands and thousands of users, not all of them might need you . The idea is that you previously do an analysis of your audience , and have discovered that your target audience is concentrated on Instagram. Just like that, we strongly recommend that you take the time to think about the idea of ​​exploring the advertising opportunities that this social network can offer you. Since it incorporated ads in 2015, the platform has not stopped incorporating new formats to be one step closer to achieving your goals.  Advertising formats on Instagram As we told you, there are several advertising formats on Instagram, and each of them has its own specificities. For this reason, we decided to give you a tour of the different types of advertising on Instagram, with recommendations for creating each one. Shall we start? Photo ads This is the most classic ad, since it refers to the traditional Instagram post: image plus caption . The good thing about this type of format is that it is very versatile.

That is, it can be used for all objectives . And if we also add a URL, the application allows you to choose from all its available CTAs . A tip: if you were planning to include text in the image, make sure beforehand that it does not exceed the text-to-image ratio indicated by Facebook's guidelines. In addition, the latest innovations of  the social network allow  different formats to be incorporated :  vertical or more square or horizontal. This format is especially useful for driving Phone Number List  traffic to your profile and getting new followers from your content. The bottom line is that you're showing them what they can find in your feed, and that helps build a stronger community. If your goal is to achieve notoriety, we recommend not working from reach but from brand awareness . Because? Since we are consuming content on Instagram all the time, we have to think about making an advertisement that impacts users.



Therefore, we must make sure that Facebook distributes it to those users who are most likely to remember you . Finally, there are many doubts regarding the description of the image . The reality is that no one agrees on whether it is shorter or longer. What we are sure of is that it has to be valuable information, relevant to your audience. Video ads on Instagram On the other hand, we can also make video ads. This format is useful for product demonstrations, which generally cannot be seen in a story or photo. Instagram allows you to advertise videos of up to 60 seconds. However, it is normal that more than 50% of users do not consume even 25% of the video. Therefore, we recommend that you make sure you tell the most important thing in the first 3 seconds . As always, we recommend that you check the number of users who watch the entire video by reading Instagram analytics . According to the social network, Instagram advertising in video format is the one that users remember best. Therefore, it is perfect for brand awareness objectives. Streaming ads You can also find these ads under the name “carousels”. They allow us to upload several contents in the same publication .