How to maintain an organized contact database with Ermes Pro

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Personalized and effective messages! Here's how to create an email contact database It is now a resource of fundamental importance for any brand, large or small, that wants to establish, build and maintain a relationship with its customers or those who could become one: we are talking about the database of e-mail contacts that allows you to communicate in constant and direct way with the right people, i.e. potentially interested in your products/services. But how to create a well-organized email contact database ? The importance of the database of profiled contacts The contact database is a precious treasure. Especially at the beginning of their business, however, many companies tend to give more importance to the quantity than to the quality of the email addresses they manage to find. This mistake, however, together with that of not using it to its fullest, could be fatal, because it is essential to create a database made up of people who are part of your target audience who potentially interact and convert through other channels.

For this reason, it is absolutely useless and counterproductive to purchase lists of email addresses, a practice Estonia Phone Number List that is not even permitted by the privacy law . One profiled email contact is worth 100 non-profiled ones! Here's how to create an email contact database in just a few steps Once you have created a contact database, you can send business proposals, promotional messages, newsletters, event invitations, and so on. But where to start? Here are some useful tips: Identify your target audience: Before you start collecting email leads, identify who your target audience is . In practice, you need to identify your target market, understand who your potential customers are, understand what information is relevant to them and therefore how to intercept them to convince them to leave their email contact with you. Create a sign-up form: On your website or social media channels, create a sign-up form that allows people to quickly and easily provide you with their email address , as well as other relevant information like their name, interests or preferences so you can create and send dynamic, i.e. personalized, content . Comply with privacy and opt-in laws. Make sure you comply with privacy laws, such as the General Data Protection Regulation ( GDPR ) in the European Union.



Ensure that people can opt-in and opt-out at any time. Offer incentives for signing up: To encourage people to give you their email address, offer incentives like discounts, exclusive content, free e-books, or access to special resources. Incentives can increase signups and make the process more attractive to potential leads. Segment your database: As your database grows, segment it into groups based on interests, behaviors, or other relevant characteristics. This will allow you to launch "customized" marketing strategies , i.e. tailor-made for the recipient and, therefore, more effective. Keep the database updated: periodically verify that the information in the database is correct and up to date. Remove obsolete or inactive contacts and make sure to add new contacts acquired through marketing campaigns or events. Choose Ermes Pro to create and maintain a contact database! Now you have clearer ideas on how to create an email contact database , but know that to manage it professionally you need to use a marketing platform like Ermes Pro which allows you to import the acquired contacts from the mailing lists and segment them into targets specific thanks to profiling tools. Once the database is organised, you will be able to start using all our services, such as e-mail marketing , but you will also be able to send tailor-made newsletters and exploit your telephone contacts for SMS advertising and bulk SMS .