JVWEB consultants to develop Search and

Sabrina234

Display acquisition campaigns on Google Ads In a very competitive market the objective was to boost the number of incoming leads while remaining within a defined budget to allow the company to grow The strategy In order to meet the volumetric objectives of Comparimmoneuffr we have developed campaigns to cover a target with an interest in purchasing real estate in the geographical area covered by the website Our consultants have developed specific Search campaigns both national and geolocalized to maximize the presence of the website on defined themes as well as geolocalized campaigns on generic terms


To control acquisition costs several actions have been implemented Switching to automation strategies DB to Data target CPA Portfolio strategies target CPA on campaigns with similar CPLs Optimization of keywords and search terms Implementation of scripts developed by our JVWEB engineering team to improve website ads Implementing the Google Ads Lead Ads beta The scripts developed by our engineering team made it possible





in particular to automate tasks with low added value for our consultants but essential to improve the quality of the advertisements broadcast Identify pages automatically Identify recurrences in the words and search terms that convert best as well as unprofitable words to exclude them Automatically stop ads dedicated to Out of stock products For Comparimmoneuffr campaigns JVWEB has been whitelisted by Google Ads to implement the Lead for Ads beta on Mobile We tested this beta to evaluate the effects on campaign delivery reduce the conversion funnel and CPA on mobile This Lead for Ads beta made it possible to meet the clients lead volume and CPL reduction objectives by reducing